Brand activation · CONTENT + CORE 001 / October 2026
CONTENT + CORE 001
Building creator community and putting brands’ products in creators’ hands. Our own event, CONTENT + CORE 001, was a Pilates and content morning in Melbourne.
01 / The idea
The idea
A morning built around community: Melbourne creators getting to know each other and meeting new talent, over a mat Pilates class and styled spaces to make content in.
For brand partners, a natural way to put their products in creators’ hands, with content made and posted from the morning.
02 / On the morning
03 / What we did
What we did
Community
We invited creators from our network alongside new talent, so they could meet in person, and looked after the RSVPs.
Product seeding
We brought in brand partners whose products went home with every creator, in the gift bags and on the tables.
Content
We styled spaces for content (the lounge, the styling rail, the steel wall and the curtain corner) and encouraged creators to film and post throughout.
On the day
Sunday 4 October at Gracie’s Space, Prahran: a mat Pilates class to open, then content across the spaces, with a photo and video team.
04 / What the morning built
What the morning built
A stronger creator community, with creators meeting each other and new talent in person
Brands’ products in creators’ hands, and organic content made and posted from the day
Content encouraged throughout, in spaces styled for it
05 / The recap
06 / Let’s talk about your brand
Have a project in mind?
Share a little about your brand and we’ll take it from there.
Let’s work together →
